Canadian investors now have better access to the world of fine wine investment.

Toronto, CA (April 13, 2021) – Cult Wines, a global leader in premium wine investments, today announced the opening of its first Canadian office. The company continues its global expansion in North America, having already opened several offices in Asia. This initiative will give Canadian investors easier access to the world of fine wine by investing in this sector ahead of the launch of Bordeaux 2020 En Primeur.

The Canadian team is led by Atul Tiwari, CEO of Cult Wines Canada. Mr. Tiwari was previously CEO of Vanguard Canada, where he and his team grew the company from $3 billion in assets to over $30 billion. He is joined by Carrie Tuck, former marketing manager at Vanguard. She will be the CMO of Cult Wines Canada and brings a wealth of global marketing, digital and PR, investment and product experience to the team.

The opening of our first office in Canada is an important step for Cult Wines in further building on its already impressive performance and leadership position in this asset class, said Mr. Tiwari. Cult Wines is the ideal solution for portfolio diversification, offering transparency, liquidity, security and access to a remarkable asset.

So he added: At Cult Wines, we turn our passion for wine into a simple and reliable investment to talk about. We want to make investing in wine as enjoyable and easy as drinking it.

The timing coincides with the launch of the Bordeaux-in-Pierre 2020 campaign, which offers wine lovers and serious young investors the opportunity to invest in wine by investing in new vintages before they are bottled. As one of the world’s largest buyers of Bordeaux and primeur, Cult Wines has access to an impressive distribution of some of the world’s most sought-after wines. Investing in fine wines also allows investors to diversify their portfolio with an alternative asset class that has historically performed well, even in volatile markets.

We are excited to expand to North America and open our first Canadian office in Toronto. We believe there is a strong demand in Canada for investment in fine wine, says Tom Gehring, CEO and co-founder of Cult Wines. The timing of our launch coincides with Bordeaux 2020 En Primeur, which has traditionally been geared more towards European investors, but as we establish our presence in Canada, we look forward to attracting new investors and offering them this unique opportunity to enter the fine wine investment market.

With its entry into the Canadian market, Cult Wines expects to aggressively expand its North American customer base and play a key role in the continued growth of the company, which manages $270 million in Canadian assets. The Canadian office, along with the recently opened US office, will be the company’s fifth and sixth offices worldwide, in addition to offices in the UK, Hong Kong, Singapore and China.


Cult Wines, the world’s first wine investment company, is setting a new standard for investments in top wines. This award-winning company, with assets of C$270 million, invests in good wine as easily as it drinks it. Cult Wines combines a love of fine wine and industry-leading knowledge with cutting-edge technology, analyzing the market and opening it up to investors from around the world. Long-term collectors and aspiring investors alike choose Cult Wines not only for its deep financial expertise, but also for its general passion for fine wine and access to wine lovers, enthusiasts and exciting travel. Cult Wines is based in the United Kingdom and was founded in 2007. With offices in Canada, China, Hong Kong, Singapore and the United States, the company supports customers in more than 70 countries. For more information, please visit


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