J. Lohr’s second wine is now certified, and other wines will follow in 2021.
SAN JOSE, CALIF. – January 19, 2021 – This week’s back label features a 2020 vintage of the famous J. Lohr Estates Flume Crossing Sauvignon Blanc, from J. Lohr in Monterey, grown on sustainable plantations, with the Certified California Sustainable Viticulture (CCSW) label. CCSW’s rigorous third-party certification is widely recognized as a benchmark for sustainability in the industry. The right to bear the seal on the package means that at least 85% of the grapes in the wine come from certified vineyards, that the wine is produced in a certified winery, and that 100% of the grapes come from California vineyards.
From the beginning of our family winery, sustainability has been built into the culture of our business, says Steve Lohr, second-generation general manager. As pioneers on California’s Central Coast, we have always strived to lead by example while promoting values that ensure the long-term health and vitality of the names and communities we call home. In addition to this commitment, the CCSW label helps consumers make informed purchasing decisions about where wines come from, how they are produced, and their impact on our environment.
The Lohr family has long been committed to sustainability. It’s exciting to see them put the Certified California Organic Viticulture logo on J. Lohr, who is helping to draw national attention to California’s commitment to organic viticulture, said Allison Jordan, executive director of the California Organic Vineyard Alliance, the nonprofit organization that holds the certification.
Lohr will continue its efforts to raise consumer awareness of the importance of certification with the Growing Sustainability Campaign, which launches this month in stores and public buildings across the United States. The winery is using virtual events to increase consumer engagement and will also host a series of four social media events on sustainability ahead of Earth Day on Thursday 22nd. April, will take place. The first event will be hosted by Steve Lohr and President/CEO Jeff Meyer on the 21st. January at 4 p.m. PT on Instagram Live.
The pursuit of sustainable development is not new to J. W. H. Baker. Laura. The company was one of the first wineries and vineyards in the state to receive CSWA Sustainable Viticulture Certification in California and has received CSWA certification every year for the past decade. This commitment to sustainability was also recognized in 2020 when J. Lohr was awarded the Green Leader 2020 Medal. The award is given annually to the winery that best demonstrates the 3 E’s of sustainability: ecological, socially just and economically viable.
Following the approval of the CCSW logo on J. Lohr Estates’ Riverstone 2019 chardonnay in October 2020, Flume Crossing will be the second J-domain. Lohr Estates to receive certification. The winery has strategic plans to maintain the label throughout J. Lohr, and the label will have its original appearance in the J. Lohr Vineyard Series with the release of the J. in April 2021. Lohr Arroyo Vista Chardonnay 2019.
On the vines and the wines of J. Laura.
Founded forty-seven years ago by Jerry Lohr and still family-owned, J. Lohr Vineyards & Wines produces a full range of internationally recognized wines from more than 4,000 acres of certified sustainable vineyards in the Arroyo Seco and Santa Lucia Highlands appellations of Monterey County, Paso Robles and St. Louis. J. Lohr offers a range of expressive styles that showcase the fruits of the vineyard, producing award-winning wines on six levels: J. Laura Estates, a series of wineries from J.J. Lohr, J. Lohr Pure’s own red wine Paso™, J. Lohr Cuvée, J. Lohr Geste and J. Lohr Signature Cabernet Sauvignon. The home page of the company is jlohr.com.
About the California Sustainable Viticulture Alliance (CSWA).
The CSWA is a non-profit organization founded by the Wine Institute and the California Winemakers Association. CSWA promotes the benefits of sustainable practices, works with the industry, implements the Sustainable Viticulture Program and administers the California Certified Sustainable Viticulture Program, a certification program for California wineries, wineries and wines that meets international sustainability standards.
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